Outlast Records’ commitment to artist development

Generation AP is a weekly display of aspiring writers, actors and creators that are ready to lead the way. The rise of the digital age has brought about a number of changes to the world of music over the last 10 years. It’s the ability to change, creativity and fostering the next generation of artists that have helped keep records labels in the game. Outlast Records is one of the most intriguing new labels that is shaking the world in fresh and meaningful ways.

Outlast Records, founded by Daniel McCartney and featuring an assortment of artists has been working to attract new talent to hip hop, alternative and rock communities. The list is comprised of JordyPurp and Magic Whatever, all of who are not genre-specific, but still have a rock ‘n roll feel. The label continues to establish itself, Outlast Records is forging its own distinct sound the same way that Sub Pop accomplished in the 1980s and Rise Records did in the late ’70s.

He was a guitarist in the metalcore band Gideon and was touring all over the world as a guitar player. In the beginning of his journey, his label’s manager was well aware as well how difficult it can be to achieve your goals. He couldn’t be a more than a perfect choice as boss of the label, mentor and sounding board to his new roster. Outlast Records is a family company. It’s the product of hard-work and coaching in addition to providing creative opportunities to those who most need them. It includes having a place on streaming playlists from the various DSPs and touring with some of the biggest artists in alternative music. Outlast Records also serves as an imprint for the parent company.

I am pleased to introduce Outlast Records as part of Sumerian Records. Its label has been at the forefront of the bands of Asking Alexandria, Palaye Royale and Bad Omens and many more. Ash Avildsen, founder and manager of Sumerian Records shares that he was a youthful booking agent, who represented acts in the new generation. Sumerian Records’ success launched was due in large part to Ash Avildsen’s abilities to bring my artists out on the road and keep up with the happenings throughout the nation. I am able to see the same unique qualities from Daniel McCartney, and that’s why I’m so proud to have him as a partner.

Outlast Records, as an industry veteran, is the best label for you if the ambition is to achieve succeed. McCartney was the company’s founder and is committed to helping young artists achieve their maximum potential. My experience with booking tours gave me the chance to help Outlast artists in getting the recognition they deserve. I’m proud to be a part of some of the finest emerging artists which includes grandson MOD SUN, Mothica, as well as Palaye Royale. If you’re looking for an organization that will take a step forward in your career, and help you take you music to the higher levels, Outlast is the perfect choice.

An agent in my position, I’ve been finding many talented artists who are in great places. I’ve been working with these artists since the start and began getting involved early. As a label representative, I’m able to identify the artists I want to represent, even if they aren’t signed with a label or may be too young to sign an agreement. This is a win-win for me, because I am able to put money into these artists, and be confident that they have the talent. It’s currently going effectively. This is a two-fer: I release music and assist artists I have faith in.

What can we learn

If you’re seeking an organization that is committed in helping young artists achieve their full potential, Outlast is the perfect selection. My experience booking tour tickets gave me an opportunity to help Outlast’s artists in getting the attention they require. I’m pleased to represent several of the top emerging artists and believe in the fact that Outlast is the right label for anybody who wants to elevate their music career to the next level.

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